Rubén Sánchez, more commonly known by his colorful tag, Zoonchez, started as a spray can artist in the bustling streets of Madrid. His graffiti art, a harmonious blend of colorful paintings and signature characters, quickly caught the eye of passersby, redefining public spaces across the globe. Born in 1979, Rubén found himself drawn away from routine day jobs and towards the artistic vibrancy of graphic design. This paved the way for him to emerge as a full-time Spanish artist. Barcelona, the heart of Spain's artistic scene, saw Rubén's transformation from a graffiti enthusiast to a mural art master. Here, he started giving life to inanimate objects and spaces, creating vibrant and asymmetric wall art that spoke volumes about his talent and artistic vision.

Rubén's journey in mural art took a transformative turn in 2012. The arid landscapes of Dubai became his canvas as he created the first-ever public outdoor mural in the UAE, marking a vibrant spot in the city's artistic landscape. His colorful creations, each a narrative in itself, reached out and connected with people both locally and globally. His mural art found a new purpose when he created "Pushing Boundaries" in Jordan, using his street art to highlight women's rights and social issues. Coupled with his humanitarian efforts in various refugee camps, Rubén showed his commitment to using art as a medium for dialogue and understanding. Inspired by famed artists like Joan Miró and Pablo Picasso, Rubén's artistic style evolved over time, finding expression in everything from large-scale public sculptures to intricate ceramic pieces. His mural in Mannheim, Germany, titled "Intercultural Balance", serves as a testament to his belief in unity and shared direction.